Beyond the buzz


Choosing who to respect and who to rip off

One of my favourite expositions on risks versus successes: this little skit mocks the conversations we sometimes/often find ourselves having with clients and prospects.

So, the question is: if we wouldn’t have these conversations with those who provide one type of service or product, what is it that makes us think that we can do that with other providers of goods and services?


Filed under: Key Success Factors