Beyond the buzz

Icon | a great experience


I just ordered my personal calling cards from, and I loved every minute of the user experience.

The site has a clean interface that’s easy to navigate, the designing process was fun, the ordering process was easy, and (here’s the geek in me) best of all, the confirmation email was cute beyond words. Here’s an excerpt of the email I received from Little Moo, the Print Robot:


I’m Little MOO – the bit of software that will be managing your order
with us. It will shortly be sent to Big MOO, our print machine who will
print it for you in the next few days. I’ll let you know when it’s done
and on its way to you.

Flickr users, listen up: Please do not remove the photos from your
account, or change their privacy settings, until your order has been
printed, or some pictures may come out blank.
Remember, I’m just a bit of software. So, if you have any questions
regarding your order please first read our Frequently Asked Questions

and if you’re still not sure, contact customer services (who are real
people) at:

Little MOO, Print Robot

Such a great human touch to an automated message.  I just love that! It’s what I tell clients to do all the time, but somehow, very few are willing to add that human touch.

PS A word about my personal cards. I created a series of four cards, each card representing one of my four core values. I hope their recipients like them. 🙂


Filed under: Random, Usability, UX

Not just a pretty face

Can a web site look really great but be confusing to its visitors? Can an unattractive web site be a joy to navigate?

The answer to both of these questions is a resounding yes. Read the rest of this entry »

Filed under: Usability

The customer is always right after all

In an ideal world, building a web site requires a different process than developing any other piece of marketing material.

The simple fact is that a web site, by definition, offers a non-linear experience – in stark contrast to every other medium available. With a web site, the expectation from the audience is that they reserve the right to consume the product in any way and in any order they please. As the creator, you can try to lead them down a specific path, but if you don’t allow your audience to explore in alternate ways, you run a serious risk that your visitors will simply walk away. Dictators do not survive long online, if they do at all. Read the rest of this entry »

Filed under: Usability