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Moo.com | a great experience

moo_cards

I just ordered my personal calling cards from moo.com, and I loved every minute of the user experience.

The site has a clean interface that’s easy to navigate, the designing process was fun, the ordering process was easy, and (here’s the geek in me) best of all, the confirmation email was cute beyond words. Here’s an excerpt of the email I received from Little Moo, the Print Robot:

Hello

I’m Little MOO – the bit of software that will be managing your order
with us. It will shortly be sent to Big MOO, our print machine who will
print it for you in the next few days. I’ll let you know when it’s done
and on its way to you.

Flickr users, listen up: Please do not remove the photos from your
account, or change their privacy settings, until your order has been
printed, or some pictures may come out blank.
<snip>
Remember, I’m just a bit of software. So, if you have any questions
regarding your order please first read our Frequently Asked Questions
at:

http://www.moo.com/help/

and if you’re still not sure, contact customer services (who are real
people) at:

https://secure.moo.com/service/

Thanks,
Little MOO, Print Robot

Such a great human touch to an automated message.  I just love that! It’s what I tell clients to do all the time, but somehow, very few are willing to add that human touch.

PS A word about my personal cards. I created a series of four cards, each card representing one of my four core values. I hope their recipients like them. 🙂

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